Homeselling 101

Selling your home is just like buying, only backwards and in heels, right? Not exactly! Here’s how it works. 

It's crucial that your Realtor comes prepared with solid data on comparable sales for your home, and keeps you updated on them until your home sells. While it might be tempting to go with the person who promises the highest price, it's important to ensure that the numbers actually support that price. Plus, your Realtor should have a creative marketing plan in place; most are using digital platforms but some flyers and brochures can be effective as well. 

Talking about pricing also means talking about commission. It's important to know that the commission is always up for negotiation. You also have the flexibility to decide whether or not to compensate the buyer's agent, but keep in mind that opting not to do so could narrow down your pool of potential buyers to those who can afford to cover their own agent fees in addition to their down payment and closing costs. It's all about finding the right balance between what works for you financially and what attracts the widest range of buyers to your property.

Now, let's talk about preparing your home for sale. My recommendation, no matter how attached you are, is to remove 30-50% of your personal items from the house. You want potential buyers to be able to envision themselves living there, and that's hard to do when your personal touch is everywhere. Plus, packing up some belongings is a great head start on the moving process! Don't stress about filling up the garage with boxes if you're not using a storage pod; just ensure there's enough space for a thorough inspection when the time comes.

As for any necessary home improvements, your Realtor can provide valuable insights into what upgrades or repairs might be worthwhile. Generally, kitchens and bathrooms tend to offer the best return on investment, so focusing on those areas can be a smart move. We’ll work together to make sure your home is presented in the best possible light.

Next up, let's dive into the next steps of getting your home ready to sell!

First, we're talking about photos. I always include professional photos and a floor plan because that's what every buyer is looking for. Take a peek at some of the comparable sales your Realtor brings over and notice how the best-selling ones showcase stunning pictures. That's the vibe we want to aim for, capturing the essence of your home in a way that truly speaks to potential buyers. Quick note: In certain jurisdictions around the Portland metro area, a Home Energy Score may be required. No worries, I'll handle setting up the appointment, but the cost will be covered by the seller.

Now, onto the exciting part – going live! I typically recommend that for the first weekend your house is on the market, you plan to be out of town. Why? So we can maximize the availability for showings and really kick off the listing with a bang. It's all about creating that buzz and making your home as accessible as possible to interested buyers.

 Let's make this selling experience smooth and successful together!